Work
Work for Bengal and beyond, since 2018.
Timeless Frames
A heritage wall calendar for one of Kolkata's oldest construction firms, drawn entirely in pen and ink.
- Print & Production
- Design & Creative
A Diary of Bengal's Physicians
A 2024 desk diary that opens each week on a portrait of a pioneering Bengali doctor.
- Print & Production
- Design & Creative
Civic Campaigns for a Cleaner Bengal
Dengue Bijoy, Nirmal Bangla and Bangalar Bari: public-health and civic programmes carried across every surface a resident meets.
- Design & Creative
- Print & Production
- Events & Activation
Bishwa Jure Doshbhuja
A Durga Puja campaign that moved the festival online without letting go of its scale.
- Design & Creative
- Digital & Social
- Film & Video
One Voice for Cement and Steel
A single brand line for Rashmi's Supremo cement and TMT bars, run from television down to the dealer counter.
- Design & Creative
- Events & Activation
- Film & Video
Launching Bansal Active
A new slag cement taken to market in a category where the incumbents owned every hoarding.
- Brand Strategy & Identity
- Design & Creative
- Print & Production
A Trustworthy Face for First-Time Investors
Identity and launch collateral for an investment app aimed at people opening their first portfolio.
- Brand Strategy & Identity
- Digital & Social
- Print & Production
Cancer Awareness, Without the Fear
Screening posters a hospital could put up in its own corridors without scaring people off.
- Content Writing
- Design & Creative
- Print & Production
A Frame Spacio Could Own
Retail advertising for a furniture, lighting and accessories brand whose ads looked like everyone else's.
- Design & Creative
- Digital & Social
Selling the Address, Not the Render
A residential launch campaign for a developer competing on the same roads as every other project.
- Design & Creative
- Print & Production
- Events & Activation
Built for the Shelf
Packaging across cement, salt, staples and incense, each designed to hold up on a crowded shelf or a dusty counter.
- Packaging Design
- Design & Creative
Introducing a Global Name to Kolkata
A market-entry campaign for a luxury realty name in a city that buys property through family, not brokers.
- Brand Strategy & Identity
- Print & Production
- Digital & Social
More work
Civic campaign
Dengue Bijoy field toolkit
Kolkata Municipal Corporation
Broadcast
Broadcast graphics & show packaging
News18 Bangla
Events & Activation
Rathajatra on-ground activation
News18
Broadcast
Channel identity & promos
ETV News
Broadcast
Festive on-air campaign
Colors Bangla
Public health
Victory with Vaccine
ESIC
Public health
Awareness & outreach
Calcutta Eye Hospital
Civic campaign
Public-safety communication
Kolkata Police
Civic campaign
Government outreach
Government of Odisha
Brand identity
Identity & stationery systems
T2S, Bhubaneshwari Sea Food, The Woodsmiths
Brand identity
Selected logos
Various
Design & Creative
Fragrance-stick brand & range
Sabyaa Saachi
Advertising
Perfume & deo campaign
Monet
Advertising
Spices & mixes campaign
Cookme
Advertising
Retail club communication
EasyDay Club