The brief
Breast, oral and general cancer awareness messages needed to prompt action in an OPD waiting area, where fear sends people home rather than to a screening desk.
What we did
We wrote each poster around a single action, a self-check, a screening date, a helpline number, and kept the artwork plain and the type large enough to read across a corridor.
Outcome
A poster series for the institute's outpatient and community awareness programmes.