The brief
With public pandals restricted, Zee Bangla needed to take Durga Puja to a screen audience and still make it feel like the biggest event of the Bengali year.
What we did
The key visual placed the world's landmarks in the ten hands of Durga, the goddess reaching across a shut-in world. Around it ran a portrait series of Bengali public figures carrying the same safety message into their own living rooms.
Outcome
A full festive package: streaming key visuals, a social film series and daily awareness creative across the channel's platforms.