The brief
Bansal Active was entering a market where buyers recognise two or three names and everything else is noise on the same arterial roads.
What we did
We designed the bag first, treating the pack as the primary medium, then matched it across outdoor, point-of-sale and dealer activation so the product was recognisable before anyone read the name.
Outcome
A launch kit covering pack design, hoardings, and dealer and promoter collateral for the brand's market entry.