The brief
A cement sack in a hardware shop and a salt pack in a grocery aisle have the same problem: they have to be legible and convincing at arm's length, under shrink-wrap, stacked six high.
What we did
We design each pack from the shelf backwards, one dominant colour, one product truth, and a name block that survives folding, stacking and a coat of dust.
Outcome
Pack design programmes for Rashmi Supremo, Xtrapower and VRM-Tech cement, OMPL cement, Bansal Active, Capri, Bhaskar and Relish salt, Ankit staples, and the Sabyaa Saachi incense range.